Networking Best Practices

Networking events can do great things for your business.

The problem is many people don’t do it right. If you’ve ever been to a networking event, you probably know what I mean.

You know the guy. The one that immediately tries to pitch you on his business. It’s all about him, right?

Errrr. Sorry Jack. It’s not.

It’s always, always always about the other person. You are secondary.

Instead of trying to sell your wares, focus on asking questions and find out as much as you can about the other person.

Focus first on being interested, not interesting (ok, it’s not a bad idea to be interesting as well, but that’s secondary to being interested in the other person).

We’ve all heard that the best conversationalists are the best listeners.

So ask a lot of questions (not to the point of being annoying of course) and listen.

We have 2 ears and 1 mouth for a reason.

Think of ways of you might be able to benefit the other person.

Who is their target market? What kind of clientele are they looking for?

Maybe you can recommend someone to them.

If you can show them that you geniunely care about them and their business, chances are that they’ll be more interested in reciprocating and helping you grow yours.

The real world connections that you can make by meeting with other success oriented people in persion can go a long way to grow your business and your profits.

If you can combine the offline and online worlds and have success in both of them, then you will be a force to reckon with.

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