Pssst.Hey buddy, wanna buy a drill?
This is a great quote that I think sums up the right way to go about marketing yourself and your business. “Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills.”-Perry Marshall Think about that for a moment. Would you rather spend $200 bucks on a drill, or first get free or inexpensive information to learn how to operate that drill properly and effectively? If you are like me, I am sure you would first learn more about how you can make a good hole with this tool before making that kind of purchase. Would you rather buy from a salesperson who insists that his/her drill is the best tool for what you want to do?Probably not. Would you rather buy from a person who gave you free or inexpensive information on how to properly operate, and get the best results from that tool, and who did not try to pitch a drill on you? Of course,you would buy from a person who first took the time to educate you on how to make that hole proper. In your mind, this person is an expert in their field.They know what they are talking about. So you sell yourself on buying that drill from them. This is what many network marketers keep doing.They keep pitching their opportunities on their family, friends, relatives, and get all hyped up on the net, on their ads, and every one they encounter. But guess what? People do not care about your business opportunity, what they care about is a solution to their problems. In other words, you did not buy a business opportunity (drill) because you wanted one. You wanted a solution (hole) for more free time to spend with your family, be your own boss, earn a living online, or get rich, etc.. So, what you need to do instead of pitching your opportunity to your prospects, is to sell them inexpensive or give away free information that shows how to solve problems – how to drill that “hole.” If you can show them how to make that “hole”, your prospects will come to the conclusion on their own without you pounding hard on them that they need a drill from you. Why? Because you gave them free knowledge or inexpensive information on how to accomplish their goal, and therefore earning their trust in you. If you enjoy this post, please do me a favor and share with others, retweet and comment.
Master of Attraction Marketing